Power of the Purse

Join us for our 2023 Power of the Purse Event honoring our 'Top 100 Women of Impact' as we raise money to continue making progress toward economic security for Arkansas women and girls.

Presented by Arkansas Children’s, the WFA’s 25th annual Power of the Purse Event will be at the Statehouse Convention Center in Little Rock on Wednesday, September 27, 2023 at 5:30 P.M.

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Celebrating WFA’s 25 years of generational impact, mother-daughter duo Sharon and Carson Tallach Vogelpohl are co-chairing the 2023 Power of the Purse event!

Sharon Tallach Vogelpohl Power of the Purse Co-Chair

Launching her agency career as an intern at then Mangan Holcomb Partners in 1994, Sharon became a principal in the firm in 2005 and was named president in 2010. Under her leadership, MHP forged a relationship with a fledgling digital company, Social Innovation. The sister companies now collaborate as MHP/Team SI with 160+professionals seamlessly providing the most comprehensive, powerful, and results-oriented Performance Marketing in the region, earning recognition as one of Adweek’s top fastest-growing agencies over 20 years old.

Known for her “Power Ideas”, she has nurtured many omnichannel campaigns from strategic development to award-winning recognition. Her twenty-seven year career spans the spectrum from copywriting to crisis communications to strategic digital lead-gen for clients in every imaginable category, including brands such as Verizon Wireless, J.B. Hunt, Walmart, Simmons Foods, Stephens Inc., Le Bonheur Children’s Hospital, Delta Dental, RiceTec, Inc. and Kinetic by Windstream.

A magna cum laude graduate and four-year NCAA Division I letter-winner at Centenary College of Louisiana with a degree in business communications, Sharon was recently named to the National Advertising Review Board, honored among the Top Women in Communication by PR Daily and the PR People of the Year by PR NEWS. She is a member of the Arkansas Chapter of the Public Relations Society of America and serves on the Emerald Forum of the American Association of Advertising Agencies. She has served as a guest speaker for the UALR College of Business, Centenary College Frost School of Business, University of Arkansas Walton School of Business and Rotary International Assembly and Conference.

Leading a two-time Arkansas Business of the Year and Best Place to work, Sharon is a two-time Arkansas Business Executive of the Year finalist, a member of the Arkansas Power List and Arkansas 200, graduate of Leadership Greater Little Rock (Class XVI), a 40 Under 40 honoree and the Women’s Foundation of Arkansas’ Woman of the Year in Business.

Passionate about community service, Sharon has served and donated pro bono agency services to countless boards and committees. She served as the President of the Rotary Club of Little Rock (Club 99) during its centennial celebration, earning the opportunity to chair the Rotary International Branding Committee alongside representatives from eight countries worldwide to launch the “People of Action” Campaign. She holds Rotary’s “Service Above Self” Award, the International Organization’s highest honor.

She currently serves as Vice President of Fifty for the Future and and founding member of the Arkansas Urology Foundation, as a member of the UALR College of Business Advisory Board and as second Vice President of the Arkansas Sports Hall of Fame, putting her in position to serve as the organization’s first female president. She is the Governor’s appointee to the Prescription Drug Monitoring Program Advisory Board and other initiatives to address the Opioid Crisis in Arkansas.

Sharon and her husband, Carl, have chaired record-breaking events and awareness for the Arkansas Hunger Relief Alliance’s Serving Up Solutions and UA-Pulaski Technical College’s Diamond Chef and Sharon is a past chair of the Central Arkansas Go Red for Women luncheon.

The Vogelpohls reside in the Pleasant Valley neighborhood of Little Rock where Sharon serves as “Chief Mothering Officer” to their two children, Carson (14) and Jonathan (11).

Carson Tallach Vogelpohl Power of the Purse Co-Chair

Carson Tallach Vogelpohl is a native of Little Rock, graduate of Our Lady of the Holy Souls and member of the Mount St. Mary Academy class of 2026. Carson is passionate about volunteerism, philanthropy, STEM education and athletics. She has captained a national award-winning robotics team, installed a Little Free Library in a community park and championed a volunteer and fundraising effort at the Arkansas Food Bank within her home soccer club, Arkansas Rising.

Carson is the recipient of the Our Lady of the Holy Souls Monsignor Allen Servant Leader Award and Mount St. Mary McAuley Achievement Award and earned all-conference honors as a freshman member of the MSM varsity basketball team. She competes in top-level club soccer with the back-to-back state champion Arkansas Rising ERNL-RL 07 and KC Athletics ECNL Midwest Super Cup teams.

In her freshman year at Mount, she was recognized as the top student in AP Human Geography, Honors English, Latin I, and the Honors Biology “Einstein Award” winner. As a rising sophomore, she will serve as a Belle Ambassador and looks forward to co-chairing the 25th Power of the Purse luncheon saluting 25 years of generational impact.

Event History

An annual tradition since 1998, the Women’s Foundation of Arkansas’ Power of the Purse Event recognizes the accomplishments of women in our state, celebrates the work of the organization, and raises money to continue making progress toward economic security for Arkansas women and girls.

We were founded by a group of 100 leading women 25 years ago who were bold enough to build their own table, instead of just pulling up a chair to the proverbial table and now it’s time to expand that table. That’s why we are working to honor women from across all 75 counties in Arkansas, across all industries and ages. Our “Top 100 Women of Impact” honor activates a new group to build upon the legacy of these original leaders and convene women working with and for each other.

About the Foundation

Since our founding in 1998, the WFA’s guiding principles have been consistent – to understand the diverse needs and realities facing women and girls so we can respond through purposeful action and engaged philanthropy. Our mission focuses on ensuring economic security for Arkansas women and girls through focused philanthropic investment in their education and economic well-being. Through grant making, research, and our Girls of Promise and Women Empowered initiatives, the Women’s Foundation of Arkansas is investing in real solutions that allow women and girls to move up the economic ladder and reach their fullest potential. The Women’s Foundation of Arkansas (WFA) is the only statewide foundation that focuses solely on women and girls in Arkansas.

2023 Power of the Purse Sponsors


Thank you so much for sponsoring our Power of the Purse event last year!  Our work is ONLY possible because of amazing support from sponsors and volunteers! Listed below are last year’s sponsors and their level of sponsorship.

Presenting Sponsor:


Champion Sponsors:


Partner Sponsors:

Women Empowered Sponsors:



Patron Sponsors:

Arkansas Community Foundation

Arkansas Inc

Arkansas School for Math, Sciences + the Arts

Arkansas State Chamber of Commerce

Baldwin & Shell

Clinton School of Public Service

Conway Regional Health System

Dassault Falcon Jet


Friday, Eldredge & Clark


The Hatcher Agency


Jolly Bodies

Marie Holder

University of Arkansas at Fort Smith

University of Central Arkansas

Wright, Lindsey & Jennings



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